Make your website content pay you

Posted by Admin on April 26th, 2007

Unless you're running a highly corporate website, something you should be doing as a matter of course is including Google Adverts into your webpages, using AdSense.

Adsense works by 'reading' the content of the page it's displayed on, and then fetching adverts relevant to keywords found within your copy. On the odd time there are no adverts to display, you can choose to either show a Public Announcement advert (recently a banner ad asking for support and aid for the victims of Hurricane Katrina). or you can tell it to display an ad of your choice.

Because Adsense will dynamically match the ads to the keywords of any page, it works on virtually any website, however it's ideally suited for any site where each page is limited to one or two specific topics - these pages lend themselves not only to a more specific type of ad being displayed, but also pretty much ensures that your readers will be naturally interested in the content of the ads.

To ensure that you don't end up displaying ads for your competitors, you can add filter what types of ad can and cannot be displayed on your site. There's a wide variety of ad styles you can choose, from single text links to full blown image banner ads, and everything inbetween. Google also offer tips on achieving maximum clickthroughs.

You get paid every time someone clicks through an ad on your site. The exact amount is a closed guarded secret, and tends to vary between clicks, although it can be as much as a few pence per click.

It's free to signup, easy to manage and you can up and running in minutes. Given that, it makes sense to

Tips

Showing Google Ads on your site is as easy as 123...

  • Try to keep your page content specific to one or two subjects. This will not only ensure the Google Ad's are closely related to your content, but as a byproduct will also ensure that your site visitors are more interested in the Ad's displayed - they're on that page for a reason.
  • It's important to place the Ad's prominantly enough that people can see them, without making your page look like it's there purely to gain clickthroughs. Google offer advice on best placement - read it!

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